About

Brand Intersection Group (BIG) is a brand strategy and marketing innovation consultancy that fuses leadership experience in the fields of Advertising, Sales Promotion, Social Marketing, Experiential Marketing, Public Relations, Interactive & Direct Marketing. Brand Intersection Group provides an array of brand consulting services including: Brand Planning, Brand Architecture & Design, Brand Experience Auditing, Consumer Insight & Ethnography, Consumer Mindset Segmentation, Experiential Design, Promotional Strategy, Creative SWAT Teams, Internal Branding and Brand Valuation. In addition, we provide management consulting for marketing executives and agency leaders to help them identify and develop marketing talent and structure their businesses to help that talent thrive.

Leadership

Charlie Jones - President

Launching Brand Intersection Group in 2007 is a natural progression in a career that has seen Charlie master leadership positions in Advertising, Social Marketing, Experiential Marketing, Public Relations, Interactive & Direct Marketing.

Integrated Leadership Experience

While almost all leading marketers espouse the virtue of integration, most come with limited personal experience in leading various integrated disciplines. As the leader of Brand Intersection Group, Charlie has had senior leadership positions in Advertising, Brand Strategy, Digital & Direct Marketing, Cause Branding, Public Relations, Video Syndication & Experiential Marketing. Brand Intersection clients benefit from this comprehensive experience with a more practical understanding of the unique daily challenges of each discipline, a deeper understanding of how to identify the right tool for the job at hand, and how integrated efforts can be synergized to amplify branding efforts rather than running in parallel lines.

Leading Global Brands

Over the course of the last 20+ years Charlie has worked with over 100 clients, selling over 170 products in multiple countries for some of the world's most admired brands, leading nonprofits and critical Government communication programs. He has worked on messages and efforts that have literally gone to every home in America and been placed in every new car sold in the country.

A Commitment to Teaching & Education

Charlie as made a personal commitment to give back as an educator. An Adjunct Faculty member at Georgetown's McDonough School of Business since 2003, Jones was awarded The Peter W. Gonzalez, Jr. Award for Excellence in Adjunct Faculty Teaching in 2010, the highest honor awarded to Adjunct faculty. Charlie is also a volunteer for Washington Jesuit Academy and a Board Member of Junior Achievement.

Industry Recognition

Charlie has been associated with a vast array of extraordinary work and his teams have earned many of the industries leading awards including Cannes, CA, One Show, Silver Anvil, Effie, Ex Award & Agency of the Year. A regular guest marketing expert on WUSA-Television, Charlie's opinions have been featured as well in national and regional publications including Fast Company, Brandweek, The Washington Business Journal and Promo.

A Modern Network Approach

Brand Intersection is the founding member of the Starpoint Marketing Alliance. Enabling clients to tap into steep, agile, entrepreneurial experts from a variety of disciplines, the Starpoint Alliance ensures that clients have immediate access to principle leaders aligned in strategic philosophy.

Personal

Charlie is the proud father of four sons and has enjoyed 22 years of marriage with his wife Meg, where they live in Bethesda, MD. A church lector and member of the Society of the Friendly Sons of St. Patrick, Charlie is an avid fly-fisherman, guitarist, and golfer he also enjoys writing, film, wine & travel. He is a fourth generation marketer.

Point of View

Finding what is authentic and meaningful

The truth about your brand, whatever it may be, is what sets you apart. Your source of authenticity can be a product differentiator, a service commitment, or simply an existing emotional connection people make with your brand that can be built upon. Regardless, this truth is what makes your customers connect with you, and is what will draw new prospects to you.

Above all things, in the battle for increased engagement, your brand truth is the single most important weapon you will ever have. But to capitalize on the truth of your brand, it has to be made relevant to as many of the right people as possible. It must affirm not just what consumers want, but what consumers want to believe about themselves. It must reinforce your consumers’ aspirations. And THIS is where the intersection of what is TRUE and authentic about your brand and what is MEANINGFUL about your brand come together.