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Hershey

Hershey's

Marketing Curriculum Development

Brand Intersection Group is working to develop a world-class marketing curriculum for the Hershey's Global Branding Team. The curriculum includes a reinforcement of Brand Building & Dynamic Position, Brand Globalization, Best Practices in Consumer Insight, Modeling and Business Sourcing, Consumer Engagement Innovations and Cause Branding Strategies.

Materne - GoGo

Materne// GoGo squeeZ

Brand Strategy, Marketing Innovations & Product Launch

BIG was intimately involved with Materne's Global team and spearheaded a strategic branding initiative for the North American launch of GoGo squeeZ. BIG oversaw a multi-agency recruitment and alignment process, packaging redesign, product and package testing and established and manages an advisory council of over 100 "GoGo Moms" from around the country. BIG helped to develop the core brand strategy after conducting ethnographic research with national consumers. Brand Intersection Group is also consulting on marketing innovations strategy, planning and new product development.

Living Social

LivingSocial

Ethnography, Brand Strategy, Marketing Planning

When LivingSocial wanted to better understand how to deepen their relationships with high quality merchants to help grow their successful Escapes business they hired BIG to conduct market interviews with innkeepers, resorts and hotels to look for core elements of success and lasting partnership. Our findings informed new product and service innovations, a refined brand narrative and focused marketing planning.

Panera Bread

Panera Bread

CSR Strategy

Panera is known for its innovation and substance. When they challenged themselves to align and organize their corporate social responsibility initiatives under a more focused strategy aligned with their core values and brand narrative, they hired BIG. We helped to facilitate and guide a cross-functional leadership team and agency partners in translating research findings into a higher order principle mission aligned closely to the organizational purpose and brand promise.

Undertone

Undertone

Brand Strategy

Undertone, a leader in digital media that works for leading brands, turned to Brand Intersection Group to help them find a voice for their differentiated approach to digital media. Our discovery process, including leading agencies, clients, analyst & thought leaders, internal staff and the core leadership team helped to reveal the purpose that has been at the heart of their careful approach and market success.

Pepperidge Farm photo.

Pepperidge Farm

Ethnography, Mindset Modeling,
Promotional Strategy, Branding

We helped Pepperidge Farm understand how to leverage insights about how women use food in relationships to help them make better consumer connections and build a more loyal base. We also helped their Goldfish brand hone in on a winning formula for translating their optimism into a world class CSR strategy.

Jockey photo.

Jockey

Branding, Promotional Strategy,
Experiential Design

We helped Jockey re-energize their brand by working with them to translate their equity into more relevant and contemporary customer experiences. Over the past few years the face of the brand has changed becoming more active and energetic without sacrificing Jockey’s classic reputation.

Choice Hotels photo.

Choice Hotels

Branding, Advertising, Mindset Modeling,
Experiential Design

We helped choice launch Cambria Suites with a clear understanding of the mindset of the elite target that drives their business results and an integrated strategy to reach them. When it came time to pull together the integrated agencies we were chosen to facilitate the process of translating strategy into a well-orchestrated communications effort.

Bacardi photo.

Bacardi

Ethnography, Mindset Modeling,
Experiential Design, New Product Intro

We helped Bacardi hone their understanding of their best customers mindset to drive increased brand loyalty and successfully launch new products. Our work has helped Bacardi create highly customized experiences that have captured the imagination of critical tastemakers that drive brand perception.

National Geographic Traveler photo.

National Geographic Traveler

Branding, Advertising

We helped National Geographic Traveler find innovative ways to show how authentic travel experiences leave a lasting mark on travelers. The work broke boundaries for the brand and generated new awareness and excitement.

Children's National Medical Center photo.

Children's National
Medical Center

Branding, Advertising

We helped Children’s capture the imagination of parents to better claim their rightful place as the go-to choice for Pediatric medicine in DC. The work spoke directly to the heart of a parent and struck a chord that distinguished the brand in a sea of competing hospital claims.

Geico photo.

GEICO

Ethnography, Mindset Modeling,
Experiential Design

We used ethnography to help GEICO deepen their relationships with critical customers through branded experiences. Our research has helped GEICO establish more personal and connected relationships to current customers and has identified target rich environments for prospecting.

Federal Realty Trust photo.

Federal Realty Trust

Consumer Mindset Modeling

We helped Federal Realty take a market driven approach to leasing by building mindset models of the customers that frequent their shopping districts, leading to smarter leasing, happier tenants and a continuing track record of outstanding market performance. This work has also given us critical insights on the emerging shifts in the retail marketplace in America.

Graduate Management Admissions Council photo.

The Graduate Management
Admission Council

Ethnography, Mindset Modeling, Branding

We helped GMAC recognize market opportunities by refining their understanding of the mindset of most likely Graduate Management Education candidates. The work has been shared to inform Graduate Management Schools around the country in the latest dynamics driving the decision making of their targets.

National Highway Traffic Safety Administration photo.

National Highway Traffic
Safety Administration

Public Information Campaigns, Partnerships

We helped NHTSA understand the behavioral drivers and barriers that lead to unsafe driving and the openings, messages and messengers that allow people to adopt and sustain safer behaviors. Our work has included efforts to eliminate drunk driving, drowsy driving and to encourage seat belt use. Through our many years of social marketing we understand clearly how different it is to motivate a purchase vs. inspiring lasting behavior change.

Additional Client Experience
  • Anheuser-Busch - Ethnography, Mindset Modeling & Experiential Design
  • Starbucks - Experiential Design
  • SoBe - Mindset Modeling & Experiential Design
  • Cadbury Schweppes - Branding
  • AOL - Experiential Design
  • Southern Comfort - Branding, Advertising
  • Merck - Experiential Design
  • Pepsi - Branding, Mindset Modeling, Experiential Design, New Product Introduction
  • Ford - Mindset Modeling, Experiential Design
  • Ghirardelli - Ethnography, Mindset Modeling, Experiential Design
  • The Washington Post - Branding, Mindset Modeling, Advertising
  • Amtrak - Branding, Advertising
  • VW - Branding, Advertising
  • 9 Lives - Ethnography, Mindset Modeling, Experiential Design
  • Blue Cross, Blue Shield - Branding, Advertising
  • McDonald's - Branding, Advertising
  • Colonial Williamsburg - Branding, Advertising
  • EDC Communications - Branding, Marketing Strategy
  • Dealhunter Furniture - Branding, Mindset Modeling, Advertising
  • Fidelity Investments - Experiential Strategy & Design
  • Ruth's Chris Steak House - Branding, Advertising
  • Pepco - Branding, Advertising
  • Lexis-Nexis - Branding, Advertising
  • Administaff - Branding, Advertising, Internal Branding
  • The National Football League - Cause Marketing
  • The National Hockey League - Cause Marketing
  • The National Basketball Association - Cause Marketing
  • Major League Baseball - Cause Marketing
  • CBS - Cause Marketing
  • Fox Sports - Cause Marketing
  • Aramark - Cause Marketing
  • Earthshell Corporation - Branding, Advertising
  • Sherwin Williams - Cause Marketing
  • Industrial Bank - Branding, Advertising
  • Revolution Health - Branding, Experiential Design
  • US Airways - Branding, Advertising, CRM
  • American Personal Communications/Sprint Spectrum - Branding, Advertising
  • LDDS WorldCom - Branding, Advertising
  • Comcast Cable - Branding, Cause Marketing
  • Murphy's/Heineken - Digital Strategy
  • Spalding - Branding, Advertising
  • American Mobile Satellite Corporation - Branding, Advertising
  • British Airways - Branding
  • American Express - Co-op Advertising
  • Hertz - Advertising, Brand partnerships
  • Wal-Mart - CSR Strategy, Branding
  • Sweetgreen - Brand Strategy
Agencies
  • Inspira – Strategy
  • Belmont Inc. – Strategy
  • The Geppetto Group – Strategy
  • RedPeg Marketing – Strategy
  • GMMB – Strategy
Government/Non-Profit Experience
  • Mexican Board of Tourism – Branding, Experiential Design
  • Connecticut Tourism – Branding, Experiential Design
  • Baltimore Tourism – Branding, Experiential Design
  • Ft. Lauderdale Tourism – Branding, Experiential Design
  • Texas Tourism – Branding, Experiential Design
  • Virginia Lottery – Branding, Advertising, Promotional Strategy
  • American Bankers Association – Branding, Advertising
  • United States Treasury – Brand Strategy, Advertising
  • General Services Administration – Branding
  • TEAM Coalition – Cause Marketing
  • National Guard – Branding
  • The US Department of Transportation – Branding, Public Information Campaigns,
  • The Federal Highway Administration – Public Information Campaigns, Partnerships
  • The Agency for Health Care Policy and Research – Public Information Campaigns, Partnerships
  • Agency for Health Care Research and Quality – Public Information Campaigns, Partnerships
  • The Federal Aviation Administration – Public Information Campaigns, Partnerships
  • Cellular Telecommunications Industry Association – Advertising Strategy
  • The Department of Health and Human Services – Public Information Campaigns, Partnerships
  • The Environmental Protection Agency – Public Information Campaigns, Partnerships
  • The Food and Drug Administration – Public Information Campaigns, Partnerships
  • The United States Department of Agriculture – Public Information Campaigns, Partnerships
  • The Office of Maternal and Child Health – Public Information Campaigns, Partnerships
  • Youth Social Ventures – Branding, Partnerships
  • Junior Achievement – Branding, Marketing Strategy
  • NCAA – Cause Marketing
  • In2Books – Branding
  • The Administration on Aging – Public Information Campaigns, Partnerships
  • The Rockefeller Foundation – Cause Marketing
  • The Center for Substance Abuse Treatment – Public Information Campaigns, Partnerships
  • The National Institute on Drug Abuse – Public Information Campaigns, Partnerships
  • Chesapeake Bay Foundation – Branding, Advertising
  • U.S. Centers for Disease Control – Public Information Campaigns, Partnerships
  • American Hospital Association – Public Relations Strategy
  • National Council on Disability – Public Information Campaigns, Partnerships
  • Center for Education Reform – Issue Advertising, Experiential Design, Message Development, Digital Strategy
  • Imagine Schools – Message Development