Brand Strategy, Mindset Modeling, Marketing Innovations, And Product Launch

When Materne chose to re-launch their successful Pom’Potes pouch based applesauce as GoGo SqueeZ to the American market, they chose BIG to help them understand the market, the American consumer, and to define the launch strategy. BIG developed in-depth behavioral profiles of the GGS source of business and managed agency search services for north American providers of packaging design, public relations, digital creative, experiential marketing, and media services. Over the course of our engagement GGS became the category leader in less than 3 years.


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