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Launching the Brand Intersection Group in 2007 is a natural progression in a career that has seen Charlie master leadership positions in Advertising, Social Marketing, Experiential Marketing, Public Relations, Interactive & Direct Marketing. The Brand Intersection Group LLC provides an array of brand consulting services including: Brand Planning, Brand Architecture & Design, Brand Experience Auditing, Consumer Insight & Ethnography, Consumer Mindset Segmentation, Experiential Design, Promotional Strategy, Internal Branding and Brand Valuation. In addition, Charlie Jones provides management consulting for marketing executives and agency leaders to help them identify and develop marketing talent and structure their businesses to help that talent thrive.
Most recently Jones worked as CMO and Director of Account Management at RedPeg Marketing, with whom he is still allied, to provide brand consulting and promotional strategy for companies hoping to leverage non-traditional tactics to breakthrough to consumers and companies trying to become more intentional about how they craft consumer experiences. In his tenure at RedPeg he managed branding assignments for clients including GEICO, Pepperidge Farm, Pepsi, Sobe, Choice Hotels, Zyrtec, Anheuser-Busch and AOL.
Jones joined RedPeg after holding the position of CMO at Arnold Worldwide where he was the top marketing strategist responsible for maintaining the quality of Arnold’s account management consulting practice for all of the agency’s clients including Choice Hotels, The Washington Post, Amtrak, Blue Cross,Blue Shield, McDonald’s and Colonial Williamsburg. At Arnold he oversaw a staff of 45 account managers, acted as lead new business strategist and member of the Arnold corporate operating board.
Jones came to Arnold after engineering the sale of Earle Palmer Brown to Arnold in 2002. As President and Managing Partner of Earle Palmer Brown he was responsible for P&L, client relationships, new business, staff development and recruiting as well as senior oversight on all client work. Earle Palmer Brown had capitalized billings of 80 million and 80 staff. Full service agency providing brand consulting, advertising, design, direct marketing, digital marketing consulting and development, public affairs and public relations. Clients include: Blue Cross Blue Shield Federal Employee Program, Ruth’s Chris Steak House, Pepco, Lexis-Nexis, National Geographic Traveler, American Bankers Association, United States Treasury, General Services Administration, Administaff and Children’s Hospital.
It was his second tour of duty at EPB. From 1990-1996 Jones grew through the ranks to become the youngest VP in the fifty year old company’s history. In his formative years at EPB Jones oversaw a staff of twenty-two professionals from all disciplines in a self-directed work team. He managed the development creation and placement of advertising and direct marketing for US Airways and the US Airways Shuttle. He also gained management experience with a variety of national and local clients including Spalding, American Mobile Satellite Corporation and the Chesapeake Bay Foundation. Jones managed the development of direct marketing and database marketing initiatives to a frequent traveler base of over 6 million customers.
Charlie helped US Airways establish a customer marketing database and an ongoing relationship marketing program. Initiatives included win-back packages, loyalty stimulation packages, new product introductions and ongoing newsletter communication bi-monthly to over 1.5 million active customers.
Charlie has always had a commitment to give back to the community, wholeheartedly endorsing the mantra of Businesses for Social Responsibility, “There is no such thing as a successful business in an unsuccessful community”. From 1996-2000 Jones as EVP and General Manager of Equals 3 Communication. While at Equals 3 Jones was responsible for strategic development and implementation of all client activities and staff management for over 30 professionals for a 55 person integrated marketing agency specializing in corporate cause related marketing and promoting public causes. The agency distinguished itself by joining corporations with public causes in strategic marriages to benefit both the promotion of the issue involved while stimulating the brand development, sales, and marketing strategies of the corporation. Clients included; TEAM Coalition (The National Football League, The National Hockey League, The National Basketball Association, Major League Baseball, CBS, Fox Sports, Aramark, All State Insurance), Earthshell Corporation, Sherwin Williams, The Department of Transportation, Cellular Telecommunications Industry Association, The Administration on Aging, The Rockefeller Foundation, The Center for Substance Abuse Treatment, The National Institute on Drug Abuse, Industrial Bank and The NCAA. Other government agency clients included NHTSA, HHS, The Federal Highway Administration, DOD, the EPA and the FDA.
Charlie also has a leadership background in interactive marketing. In the mid 90’s he wrote the business plan for, and formed EPB Intgeractive. As GM of EPB Interactive he was the lead corporate executive responsible for the application of digital technologies to support the integration of digital technologies into clients marketing mix. EPBi created web sites, CD-roms and customized software applications to leverage marketing opportunities on the web and through digital products. Jones supervised web site development and interactive projects for various EPB clients including; US Airways, American Personal Communications/Sprint Spectrum, LDDS WorldCom, Comcast Cable and Murphy’s/Heineken.
Jones also has experience in Public Relations and Public Affairs. Early in his career he developed and implemented public relations and media relations programs for national clients, including U.S. Centers for Disease Control, American Hospital Association, and National Council on Disability.
A regular guest marketing expert on WUSA-Television, Charlie’s opinions have been featured as well in National and regional publications including Fast Company, Brandweek, The Washington Business Journal and Promo. He also sits on the Board of Directors of Junior Achievement of the National Capital Area.
Since 2002 Jones has been an Adjunct Professor at the Georgetown University McDonough School of Business. About to enter his 10th consecutive semester at Georgetown, his courses include Promotional Strategy, Advertising Campaign Planning, and Marketing for Nonprofit Organizations.
Charlie is the proud father of four sons and has enjoyed over 18 years of marriage with his wife Meg, where they live in Bethesda, MD. An avid fly-fisherman, guitarist, and golfer Jones also enjoys writing, and as any Friendly Son of St. Patrick is known to tell a good story with little provocation. He is a fourth generation marketer.
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