Mindset Modeling, Brand Strategy & Marketing Support
MeUndies was born out of a simple observation that there had to be a way to make more comfortable underwear. Utilizing innovative designs and fabrics, the company’s product began to sell itself, but leadership recognized that a more coherent strategy would be necessary to scale the brand. BIG provided the first core brand strategy for the company, and through extensive field research with brand lovers, honed the company's understanding of their most lucrative source of business. Consumer insight has helped MeUndies stay true to their passionate, upbeat personality while making more meaningful connections with their customers and prospects. They’ve enjoyed steady upward growth and use BIG and the brand filters and narratives provided by BIG to grow around a clear brand core.