Brand Strategy & Consumer Insights
Nourish Organic is a brand that is confronting a world in which women’s beauty expectations have been built on claims that are often untrue with ingredients that are harmful to their health. They compete against others in the natural space that have undermined the integrity of “organic”, often setting a misleading bar for results. Through deep qualitative research including consumer groups, online journaling and wide-spread quantitative analysis, BIG developed a custom consumer mindset, brand platform and key messaging for Nourish Organic. The key to success…identifying the most lucrative source of business for an organic beauty brand and tailoring authentic narratives that they can carry to spread the news to high potential customers.