JEREMY LITCHFIELD // BRAND STRATEGIST
Jeremy is a Mainer first and entrepreneur and strategist second. With 18+ years of brand strategy, consumer insight, and entrepreneurship experience, he has worked on brands such as Gillette Venus, Dove, Pepperidge Farm, 9Lives, the State of Texas Tourism, belVita, Coleman, Café Bustelo, Terez, and RealtyMogul.com. Additionally, Jeremy is CEO/Co-Founder of Atayne, a performance apparel company that uses recycled fabrics derived from plastic bottles to make running and cycling apparel. Jeremy has an EXTREME fondness for running, tequila, oysters, vinyl, Outlaw Country Music, Pearl Jam, and minimalist living.
Brooke Williams // brand strategist
Anthropologist–turned–consumer-insights-and-brand-strategy whiz kid, Brooke is our Brand-Strategy-Intern-turned Brand Strategist. When she isn’t scrolling through mounds of Simmons data and developing critical brand insights for our clients, you can find her relaxing at the beach or narrating her life with song. Our in-house ethnography buff understands the importance of authentic brands and diving deeper into the world of consumers to learn what makes them tick. Her work has been a vital part of our success with brands like sweetgreen, Maya Kaimal, The Muse, Coffee Meets Bagel, Thrive Market and WeWork. Researcher by day and food justice vigilante by night, food holds a special place in Brooke’s heart (and stomach). Curious by nature, Brooke is a big fan of asking and answering questions, so don’t be afraid to ask her anything. Ask her about her capstone on urban agriculture, or how much she loves BIG. Be advised: long-winded and impassioned conversation ahead.
MARIA DEYELL // PROJECT DIRECTOR
A true multi-tasking wizard and organizational master, Maria is responsible for keeping the BIG train moving smoothly and efficiently. In addition, Maria oversees all Truepen Coaching engagements and clientele. She has successfully managed BIG projects for over 6 years after an impressive track record at RedPeg Marketing, Leo Burnett U.S.A. and RR Donnelley. Oftentimes, Maria understands a client’s needs (and more often than not, her teammates’ needs) before they can express them. Maria utilizes her range of experience in advertising, experiential marketing, corporate communications, brand identity and strategy – plus a keen attention to detail – to deliver the highest quality client service to every project she touches. Maria has had the pleasure of working with brands such as SoulCycle, GoGo squeeZ, Marriott Vacation Club and Delta Air Lines, over her 16 years in the industry.
MEG BEUCHERT JONES // Finance & Operations
With a degree in Philosophy, years and years of logistics and experience in television sales and documentary production and promotion, Meg brings varied skills to BIG, where she takes care of the money, honey and office operations. She pays on time and expects others to do the same.