We build exceptional brands and powerful relationships between those brands and the consumers/buyers who drive their enduring success.
Exceptional brands are built when leaders identify a compelling purpose and then declare commitments to core principles and ideas they are willing to invest in, cultivate and master that distinguish them in the marketplace. Powerful relationships are built when a brand’s purpose, offerings and ethos meaningfully align to the aspirations and behavioral drivers of a well defined and lucrative audience.
Our blend of Brand Strategy Expertise and Leadership Coaching helps entrepreneurial leaders scale and market leaders re-awaken potential.
BIG works in three primary areas to construct a winning approach to brand building:
Every brand has an authentic narrative that captures the essential character and purpose of the organization. When captured and well articulated this narrative resonates deeply with leadership and associates driving performance and focusing efforts. BIG works with leaders to build brand purpose, brand architecture and the themes and narratives that drive organizational momentum.
Our authentic narratives are not meaningful unless they land and can be heard by the constituents most critical to our success. We thrive when our story is understood and appreciated in relationships with loyal customers and partners. BIG works with clients to develop comprehensive behavioral insights on critical audiences that lead to actionable segmentation strategies. BIG insights drive market advantage.
The market is never static. Constant changes and fluctuations in attitudes, competition and technology require learning agility and a commitment to innovation. BIG leverages our consumer insights and trend analysis to keep our clients’ innovation pipelines full of relevant recommendations that protect momentum and brand trajectory.