The great sculptor Alexander Calder once asked, “Why must art be static? You look at an abstraction, sculptured or painted, an entirely exciting arrangement of planes, spheres, nuclei, entirely without meaning. It would be perfect but it is always still. The next step in sculpture is motion.”
Brand Intersection Group has the same outlook on marketing. It shouldn't be static. Like Calder’s work, marketing needs movement, contrast, depth and diversity for success.