Brand Strategy, Mindset Modeling, Brand Architecture/ Standards & Training
SoulCycle leadership created an amazing product that spread like wildfire among a group of incredibly passionate riders. They reached out to BIG for help in taking the foundations of their success and translating it into a coherent strategy that they could use to grow across the country and the globe. Working closely with leadership, the BIG team visited and rode with customers in studios all across the country, finding clear patterns in the behavioral profile of the company’s best customers. Leveraging syndicated data, BIG was able to show SoulCycle how best to reach most likely prospects and how best to connect to them with authentic narratives. BIG continues to provide strategic counsel and customer insights to the SoulCycle team as they build a world class brand.