Brand Strategy, Mindset Modeling, Brand Architecture/Standards & Training
Over a 25-year path under the guidance of a strong founding leader, Bozzuto had gained distinction in the marketplace for an approach and practices that stood out from the competition. With the business poised for growth and new leadership emerging, BIG was hired to help capture the essential characteristics of the brand at its best and to chart a focused course for ongoing success. BIG’s behavioral model unlocked a clear picture of the source of business Bozzuto is best built to serve and of the key brand pillars that steepen their market distinctions. Working hand in hand with the marketing leadership team, BIG continues to be a source of strategic guidance, leadership training, and consumer insights.