Brand Strategy, Mindset Modeling, Brand Architecture
Kripalu tapped BIG to help align leadership around a path to the future of the organization. Through a series of visioning discussions and a deep dive with Kripalu practice leaders and devotees, we clarified the core promise of a Kripalu experience and helped them create a more ambitious plan for extending their impact beyond the retreat center.
Deliverables included Brand Architecture, Mindset Model, and a brand roadmap for extensions into regional offerings, e-learning, and values-aligned partnerships.
See more case studies
